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David Zahl:

I have preached nearly twenty years' worth of sermons at various churches across the country. With almost zero exceptions, the sermons that have garnered the most enthusiastic response—the ones that people remember years later—are the ones that assume the listener is suffering. No matter how poised the audience appears, talks on depression, betrayal, addiction, grief, loneliness, and greed resonate much deeper than those on more upbeat topics. In fact, the more you emphasize the hurts of life, the more people feel known and uplifted.