Brad East, on the detrimental effects of the current online writing ecosystem to the actual craft of writing:

Substack is an ecosystem, and one of the ways it forms both writers and readers is to make every writer a digital entrepreneur hawking a product. Further, it encourages a relationship between writer and readership on the model of celebrity fandom. (After all, you gotta give the people what they want.) […]

[W]e are fooling ourselves if we don’t step back and see clearly what is happening, what the nature of the dynamic is. Writers are being co-opted by the affordances of newsletters, social media, and audio/visual recording and streaming in ways that corrode the essence of good writing as well as the vocation of the writer itself.

A writer is not an influencer. To the extent that participating in any of these dynamics is necessary for a writer to get started or to get published, then by definition it can’t be avoided. But if it is necessary, we should see it as a necessary evil. Evil in the sense that it is a threat to the very thing one is seeking to serve, to indwell, celebrate, and dilate: the life of the mind, the reading life, the life of putting words on the page that are apt to reality and true to human nature and beautiful in their form and honoring to God. Exhaustively maintaining an online platform inhibits and enervates the attention, the focus, the literacy, the patience, the quietness, and the prayers that make the Christian writing life not only possible, but good.

Brad can be strident when commenting on such matters. But his conclusion seems difficult to gainsay.