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Tim Keller:

The gospel is not a simple thing…. The gospel has supernatural versatility to address the particular hopes, fears, and idols of every culture and every person. […]

One of the reasons the gospel is never given in exactly the same form [in Scripture] is not only the diverse richness of the biblical material itself…but the diverse richness of humanity…. The gospel is so rich that it can be communicated in a form that fits every situation. It is a singular message, but it is not a simple message.